1) Being on the phone gives you a sort of anonymity that can lead to distraction. From checking your email to removing all the gum wrappers from the bottom of your purse, a distracted interview on either side of the table is not beneficial. When you can make eye contact with someone, it’s much easier to capture and keep their attention to show them how qualified you are for the position.

2) Smiling! People don’t want to work with a jerk. So while you may have the best strategy proposition and three years more experience than other applicants, it can be very challenging to convey happiness over the phone without an excessive use of inflection, which in turn makes you sound like a Care Bear. Facial expressions allow you to express interest and understanding of the material being presented in a genuine way that doesn’t come across as overkill.

3) Confidence is key. So maybe you exaggerated a little on the resume that landed you the interview, but you know you’re capable and you can let this interviewer know with your impressive posture. Good posture conveys confidence, so when you’re sitting up straight during that video call, it’s that much easier to show your future employer how poised and proficient you are.

4) You control your environment! No awkward waiting rooms, no fluorescent conference room lighting—with video conferencing, candidates can meet face to face with hiring managers for the first time in a comfort zone. Plus, you can emphasize key traits of your personality that may otherwise go unnoticed. For instance, want to showcase your organizational skills? Set your video call up so your color-coded bookshelf is your backdrop. Did a quick Google search and discovered that you and your possible boss-to-be share a mutual hobby? Prop that guitar up behind you. I’m not saying that you should hang up pennants and stage the background of the call with memorabilia of his or her favourite sports team, but subtle staging can’t hurt!

Video interviews can dramatically enhance the job search from both sides of the table. With a video conferencing expert to learn more about embracing the nonverbal communication. You’ll be more engaging, enlightening and personal than you would be by phone—plus, it gives you another reason to bust out that blazer you got just for interviews. Happy job hunting!